Work 'N Gear Unveils New Vision and Approach to Hard Working Apparel and Footwear
Article written by Business Wire. Originally posted on December 9, 2004.
Work ‘N Gear today unveiled plans for the transformation of its 20-year-old brand with new leadership, product offerings, store concepts and advertising initiatives. As part of that vision, today’s Work ‘N Gear is a destination for shoppers seeking authentic, rugged clothes made for the real working world.
Work ‘N Gear now offers the region’s largest selection of apparel and footwear designed for use on the jobsite, in the medical environment, the food service industry, at home, or at play. Specializing in work wear with durability and style, Work ‘N Gear carries the brands people trust including Carhartt, Dickies, Cherokee, Chippewa, Helly Hansen and Timberland Pro. The company will also continue to strengthen its business-to-business offering, working closely with local, regional, and national organizations that need personalized uniforms and work wear in industries such as hospitality, transportation, construction and manufacturing, among others.
The company’s CEO and President, Anthony DiPaolo, has assembled an executive team that is poised to expand the existing retail entity into a national brand within the $12 billion work wear apparel and footwear industry. “Our new vision and flagship retail store mark significant milestones as we demonstrate our new direction while affirming a commitment to our customers and reinforcing the stature of Work ‘N Gear as the work wear apparel retailer,” DiPaolo noted. “Offering best-in-class quality merchandise and service, Work ‘N Gear is a destination for shoppers seeking on-the-job clothing and those who are looking for stylish comfort to fit their lifestyle.”